Hey! I’m Andre :) I’m a UX designer with over 12 years of experience in tech, turning complex problems into clear, thoughtful visual solutions.

Three concurrent client programs. Roto-Rooter — one of North America’s largest plumbing and water cleanup providers; I design the digital experience for their corporate website, focused on making it more functional and user-friendly. Westshore — a major logistics and shipping company; I help develop the internal system that manages the company’s entire workflow. Telus — one of Canada’s largest telecommunications companies; UX design across telecom projects, improving the digital tools and systems used in the industry.

Hired for the Ame Digital project, one of Brazil’s largest fintech and cashback companies. Built a gamified benefits program from conception through maintenance: users complete missions to advance through worlds and improve their benefits across Ame’s product range — a program with over 20 million active users. I supported backlog prioritisation with the business team, ran product discovery, designed the interface, and led usability testing.

UX designer on Joice, a chatbot built by Oi (Telecom) providing multi-channel service to Oi customers across WhatsApp, Facebook and Twitter. My focus was the conversational experience: auditing existing user journeys and proposing new ones that resolve customer problems without human intervention.

Moved onto ANYMARKET, one of DB1’s largest projects and a market leader in marketplace-integration hubs. I led the visual and conceptual restructuring of the product, and built UX culture inside the company by running general and topic-specific training for every product team. Also partnered with the business analyst team on UI solutions and ran interviews and surveys with product users.

Worked exclusively on Dejá, a local startup known as the online bakery, as both UX designer and business analyst. Built design prototypes to validate business hypotheses, and ran usability tests, A/B tests, market research and analytics improvements to drive product growth. I also helped manage the development team to keep delivery on time and on quality.

Promoted to Design Team Manager after earning UX-PM 1 and 2. I managed a team of designers — guidance, feedback, hiring, mentoring junior designers and improving team process — while defining the processes aimed at improving end-user experience. My most significant achievement here was creating and structuring the immersion sector, running Design Sprints with clients to shape and design the product they wanted.

Created the visual solutions for company projects — prototypes and wireframes — working closely with business analysts to keep those solutions aligned to requirements and to what clients actually needed.

Across Capptan and UDS — both in the same group — I negotiated commercial contracts, specified software business requirements, and managed the development team under agile methodologies. As Technical Manager of the business analysis team I set writing standards, ran client meetings, trained the team on project management practice, and oversaw team performance.

Led the Quality and Innovation team: defined and implemented new requirement- specification processes, set the standards for product test scripts to improve software quality and reliability, and delivered customer service training for the technical team.

My first role in the technology industry — supporting customers on digital solutions for supermarkets, restaurants and retail stores. Troubleshooting, system guidance, and feeding customer findings back to the development team to improve product performance and experience.

First professional design role, during my first year of university: graphics for products published on the company’s e-commerce platform and social channels, plus technical support for their branded products.